CARE IS THE STARTING POINT
CAREZZO is a new food brand in which the professional quickly recognizes the word CARE.
Our point of view is care and not treatment, which is also called CURE.
CAREZZO in Italian means stroking or caress.
We work around the experience of food and beverages in which the enjoyment of tasty food and beverages is central.
CAREZZO wants to make a connection between carefully formulated recipes and carefree enjoyment.
We get our inspiration from our promise to you:
“CHOOSE WHAT YOU LIKE AND GET WHAT YOU NEED”.
We offer an effective solution to the problem of malnutrition. We do this with a protein enriched basic diet with a choice in assorted flavors, textures and eating moments during the day. This gives a solution that is as tasty as regular food and due to the composition of Carezzo’s assortment, it is possible to consume protein enriched food throughout the day. Which means that you do not have to eat more food to get the extra proteins you need.
We develop a new range of very accessible basic nutrition in a scientifically proven and innovative way. All of this is based on the latent problem of malnourishment in seniors and how the addition of extra proteins can counterattack the growing problem of malnutrition.
There is a societal problem called malnutrition. When dealing with malnutrition, people have a poor physical condition paired with a slow recovery and less quality of life. From the societal point of view, malnutrition means higher costs in healthcare, especially among the elderly. Due to the aging population, the number of malnourished people increases. But, the desire to maintain independence among these people is high. That is why malnutrition must be tackled.
Malnutrition is an underestimated problem with no adequate solution up until now, especially in the growing group of senior citizens. That is why we have developed protein enriched regular nutrition that contributes to a better physical condition, without the patient having to eat more. This way, we improve their quality of life and reduce the ever-increasing healthcare costs.
We develop and market protein enriched regular nutrition. We can do this due to new and affordable food concepts based on vegetables, fruits and grains. This is how we plan to build a new value chain from scientific research to innovation, production and the launch of a new range of protein enriched products for target groups with special nutritional needs.
PROTEIN ENRICHED REGULAR NUTRITION:
CAREFULLY COMPOSED RECIPES AND
CAREZZO NUTRITION BV
Fred Bergmans and Wim van Cuijk are the founders of Carezzo Nutrition BV. Separately, they were challenged by the dieticians’ request to come up with a larger variety of tasty products for people suffering from malnutrition. Additionally, they were touched by the significant risk of malnutrition in hospitals and care institutions and by the fact that existing solutions in diets and medical beverages were not working the way they were supposed to.
With their extensive experience in commodities they came up with a range of protein enriched products based on vegetables, fruits and grains, offering more proteins in the familiar dietary pattern. Their goal was to create reliable and fresh products that people choose because they like it. “Choose what you like and get what you need”.
Both entrepreneurs have been working on scientific research and clinical studies for the substantiation of protein enriched food and beverages in healthcare since 2012. They have been working closely with Wageningen University, hospital the Gelderse Vallei and other partners in the ‘Cater with Care’ consortium.
Carezzo Nutrition BV is convinced that this unique collaboration of expertise leads to a new nutritional concept that increases the protein intake during sandwich meals and snacks. Several studies indicate that the shortages occur precisely during these eating moments, which leads to a protein intake lower than the norm. Therefore, this could be THE solution to solve the problem we know as malnutrition.
Carezzo Nutrition focuses on protein enriched regular nutrition that fits into the normal dietary pattern, such as bread & pastry’s, fruit juices & vegetable soups, fruit dairy & fruit ice cream.
RESEARCH MAKES IT POSSIBLE
To gain more knowledge about protein enriched nutrition, we have intensively worked together with nutritionists and dietitians. Through scientific research the protein requirement of the target group and how protein enriched nutrition is best provided has been determined. For the development of our products, we joined forces with two knowledge centers: the European Bakery Innovation Center (EBIC) for the bread- and pastry products and with NIZO Research for vegetable soups, fruit juices, dairy and ice cream. The challenge we face when adding as much proteins as possible to known products in the familiar dietary pattern, is keeping it familiar and to save their taste and flavor. During these researches and developments, ground-breaking steps were taken concerning processes and recipes. That is why, “I like it, it tastes just as good as regular food.” is the biggest compliment for us.
CAREFULLY COMPOSED RECIPES
Carezzo makes delicious and everyday products for people who need extra proteins in their diet. This concerns bread and pastry, vegetable soup and fruit juice, dairy and ice cream. The quality of the proteins is our primary concern. The extra protein Carezzo bread contains, is based on the essential amino acids, profiling the golden standard: the proteins from a chicken egg. With the vegetable protein from soy, high quality is guaranteed for a large part of the extra protein. In the liquid products, we work with a composition of vegetable and animal proteins and have we been working on an optimal combination that fits the taste and structure of the vegetable soups, fruit juices, dairy and ice cream.
THE CONVENIENCE OF CAREZZO
TASTY FOOD AND EATING WELL
Food and beverages are supposed to be tasty, this also applies to protein enriched food and beverages. Multiple tests have been conducted with Carezzo’s assortment at the seniors’ taste panel at Wageningen University. The SenTo panel (Seniors of the Future) feature participants with reduced abilities to taste and smell. The first product ever tested by the panel was Carezzo’s protein enriched bread, with a very positive outcome. Participants found this bread significantly better tasting than regular bread.
It is also important to know whether the patient would want to keep eating the product and that this is not at expense of other meals. That is why did research at the VU medical center with elderly people who had been admitted with an acute illness and seniors who stayed in a rehabilitation clinic for three weeks. The study has shown that patients ate as many slices from our protein enriched bread as they would from regular bread and that after three weeks, the slices of bread eaten did not decrease. Researchers concluded that Carezzo’s bread has contributed to a significant increase in protein intake, about half of the total amount per day. Several scientific publications have been written about this study.
EASILY PERCEIVE YOUR PROTEIN CONSUMPTION
All the packaging of Carezzo contain a number. This number indicates how many grams of protein per portion that product contains, which makes it very easy to know and keep track of how much extra protein has been consumed per day. For example, two slices of bread contain about 12 grams of protein and a piece of cake 10 grams. The vegetable soup, fruit juice, dairy and ice cream hold about 10 grams of protein. Whenever you want to choose between flavors and various products, you can immediately see the quantity of your protein intake.
CUPS THAT ARE EASY TO OPEN
All liquid products are foreseen with a new type of lid, a large skirt that folds over the container. The new cover does not only look better but is also more convenient. Because, opening the product can now be done with the whole hand instead of the fingers only which does not require a lot of strength and energy. This is particularly important for elderly people when locomotion and strength decreases.
WHAT DIETITIANS THINK ABOUT IT
We let research agency SARV International carry out a study on dieticians of hospitals and care institutions about their attitude towards malnutrition and the nutritional concept of Carezzo. This is what they told us:
- ‘I am not satisfied about the current approach concerning diets and medical beverages: nothing really solves malnutrition’.
- ‘We always remain in a YES BUT discussion and nothing really happens’
- ‘With such a large assortment of product, there will always be something they like, this is definitely going to work’.
- ‘If patients can choose their products, they will be able to last out longer.’
- ‘The packaging information helps them to understand what their body needs.’
- ‘Carezzo is making it very easy.’
THE CONVENIENCE OF CAREZZO:
EASILY CHOOSE AND SEE HOW
MUCH THE PROTEIN INTAKE IS